EMEX 2014 an Astounding Result for Exhibitors and Visitors Alike

EMEX 2014 an Astounding Result for Exhibitors and Visitors Alike

4 June 2014

EMEX 2014 an Astounding Result for Exhibitors and Visitors Alike

Every two years XPO puts on the nation’s largest event for the manufacturing and engineering industries, connecting thousands of trade visitors with the leading products, services and technology to help them innovate and grow. On behalf of the EMEX Team, XPO would like to thank all exhibitors and visitors to EMEX 2014.

The event was the largest and most successful for a number of years, with record crowds, record exhibitor numbers and an overall positive response from all those in attendance.

The event, held at the ASB Showgrounds in Auckland from the 27-29 May 2014 attracted over 4,300 visitors representing a staggering 26% increase in unique visitors over the last EMEX in 2012. Exhibitor numbers were well up too with 169 exhibitors or a 28% increase from 132 present at the 2012 event and of these 54 were first time exhibitors.

Over the three days of EMEX we certainly saw this year’s theme of NZ Manufacturing Innovation “taking off”. From the magnificent KC518 composite helicopter to the robotics, 3D printers and latest technology in CNC machines there was something for everyone. Not to mention the very full 3 day seminar series including day 2’s Fostering NZ Innovation championed by Kiwinet.

The feedback from exhibitors has been extremely positive with many stating a positive ROI and hundreds of leads captured. I was particularly surprised and thrilled to hear from our Australian exhibitors that EMEX was significantly more fruitful than National Manufacturing Week two weeks earlier in terms of legitimate buyer numbers and the quality of the targeted audience.

XPO invested heavily in an extensive EMEX 2014 marketing campaign in a concerted effort to increase quality buyers to the show. The campaign included for the first time ever full page adverts and editorial in the NZ Herald’s business and sports sections just prior to and during the show. We also achieved data exchange with all of our show partners and sponsors to promote EMEX. The commitment and support from the key trade publications was unprecedented ensuring communications were concise, relevant and tightly targeted.


169 exhibitors. 28% increase on EMEX 2012
4,300 visitors. 26% increase on EMEX 2012. (Authenticated CAB results to be verified)
Thank you to all who have taken the time to respond to our post show survey. This has generated some great responses and as we are always looking at ways to improve our events this valuable information and feedback is vital.

74% were satisfied to very satisfied overall for EMEX (67% 2012)
73% rated the variety of exhibitors as Good to Excellent (67% 2012)
63.78% Agree or Strongly Agree EMEX is a must attend event (61.4%)
68% hold direct authority for, or influence, purchasing decisions
44% organised a quote or appointment
62% are likely to order after the exhibition
80% are Likely to Very likely make contact with an exhibitor after EMEX (78% 2012)
96% were satisfied to very satisfied with sales leads generated (91% 2012)
EMEX 2016
Next Show dates 31 May – 2 June 2016. Rebooking requests for EMEX 2016 have been very positive so if you want to secure your stand again please contact Mike who will happily discuss our Early Bird booking rates. Full list of 2014 Exhibitors http://www.emex.co.nz/exhibitors.php
We will be also launching SouthMACH 2015 in the coming weeks. The dates are 22nd -23rd July 2015 at the CBS Arena, Christchurch. With the extra proven commitment from XPO Exhibitions to make this show an even greater success than ever before, the show is perfectly timed to take advantage of the huge increase in South Island manufacturing industry’s needs.
XPO Exhibitions Ltd (XPO) is a family owned business. XPO purchased the majority of its trade shows from dmg World Media NZ Ltd back in January 2010. In 2013 XPO acquired an additional portfolio of industry trade shows from Hayley Media.

XPO now owns and organise 13 of NZ's largest and longest running industry specific ‘business to business’ trade show exhibitions and events with around 35,000 trade visitors frequenting XPO shows each year in New Zealand. The attendance to each and every event we run is audited by the Circulations Audit Board of Australasia.

XPO prides itself on delivering first class events and memorable experiences for all visitors while offering Exhibitors a unique business environment in order to Showcase, Educate and Sell their products to targeted niche industry attendees.


Syntech Distributors
Total CNC
Fuji Xerox
Navman Wireless
ifm Efector
Hurricane Products
Tasman Machinery
Design Energy

Mike Lust, Exhibition Sales Manager
XPO Exhibitions Ltd
mike@xpo.co.nz mob. +64 (022) 0435332 DDI. +64 (09) 976 8382 fax. +64 (09) 379 3358
Level 1, 99-107 Khyber Pass, Grafton, Auckland
PO Box 9682, Newmarket, Auckland

Irene Smith, Group Marketing Manager, XPO Exhibitions
irene@xpo.co.nz ph +64 9 976 8352


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